Recover the conversions your ad pixels miss.
Browser ad pixels lose conversions to iOS privacy limits, ad blockers, and consent rejection. EndFrame records conversions with its own first-party snippet and forwards them server-side to Meta, GA4, and TikTok with event-ID deduplication, credited to the campaign that drove the visit — no server-side GTM container to host.
Recover lost conversions
Server-side CAPI when browser pixels miss
Campaign-level credit
Each conversion tied to the visit that earned it
First-party by design
You own the event stream
Dashboard View
Conversions
Conversions
1,284
Conv. rate
3.9%
Goals live
7
Why EndFrame
Conversion tracking, campaign credit, and reporting in one layer.
Beat signal loss
Recover the conversions your ad pixels miss
EndFrame records visits and conversions with its own first-party snippet, then forwards conversions server-side to Meta, GA4, and TikTok with hashed identifiers and browser↔server event-ID dedup — so a conversion your browser pixel missed can still be matched and counted, wherever EndFrame's snippet recorded it.
One workspace
Conversion tracking and campaign reporting in one workspace
Reporting, campaign operations, source mapping, conversion goals, and server-side pixels live together — no stitching a privacy analytics tool to a separate ad-tracking product to a CDP just to trust a number.
Reporting
Reporting you can actually slice
Break traffic and conversions down by campaign, source, geo, device, and referrer, with engagement time and scroll depth built in — plus an optional live view of active visitors and top pages.
Free tools
See what your tracking is leaking — in seconds, free.
No login, no install. Run an instant audit of any site's conversion tracking, get a resilience score and a shareable report, then estimate how much iOS and ad blockers are quietly costing you.
Tracking audit
Free Website Tracking Audit
Scan any site for a scored, shareable tracking report in seconds.
Server-side conversions
Recover the conversions browser pixels lose.
EndFrame owns a first-party event stream and forwards your conversions server-side — with hashed identifiers and event-ID dedup — so Safari ITP cookie limits and blocked ad pixels stop quietly eroding your reported results, wherever EndFrame's snippet records the conversion.
Beat signal loss
iOS restrictions, Safari ITP, ad blockers, and consent rejection quietly drop browser-side conversions. First-party collection plus server-side forwarding recovers the ones lost to cookie limits and blocked ad pixels.
No double counting
Every event carries a shared ID so the browser pixel and the server event de-duplicate automatically — recovered match rates without inflated numbers.
Auditable, not a black box
EndFrame stores the raw visit → action → conversion chain and credits each conversion to the campaign and source of the visit that converted, so you can see exactly why it was credited instead of trusting a vendor's model.
Forward to
Meta Conversions API
Facebook & Instagram ads — server-side events with hashed match keys.
Google Analytics 4
Measurement Protocol events forwarded straight to GA4.
TikTok Events API
Server-side conversions for TikTok ad campaigns.
Custom webhooks
Fan out the same conversion event to any CRM, warehouse, or endpoint.
Dashboard Tour
From first visit to forwarded conversion, in one dashboard.
Reporting, conversion goals, server-side destinations, a live view, campaigns, domains, and access control live in one place — so the number you forward to Meta is the same number you can audit.
Explore the dashboard
01 / 09
Dashboard View
Reporting
Avg engagement
47s
Avg scroll
68%
Top language
en-US
What Happens Here
Use this area to spot movement, verify traffic quality, and understand audience engagement at a glance.
Dashboard previews use illustrative sample data.
Workflow
From snippet to server-side conversion in six steps.
Connect a domain, install the snippet, map your parameters, define a goal, toggle a destination, and watch conversions arrive in reporting — no context lost between tools.
- 01
Connect a domain and confirm the hostname you want the campaign tied to.
- 02
Create a campaign with the inline editor — preview the embed snippet, copy it, and duplicate winning setups.
- 03
Map incoming query parameters so traffic arrives with clean, usable source data.
- 04
Define conversion goals — a key event or a URL match — so traffic becomes measured outcomes.
- 05
Toggle on server-side destinations (Meta, GA4, TikTok, or a webhook) to forward conversions and beat signal loss.
- 06
Watch reporting and enriched analytics: conversions, engagement, and source breakdowns, plus an optional live view of active visitors.
Governance
Built for agencies and teams: roles, API keys, and per-domain reporting.
Quick Start
- 01
Connect a domain
Add the hostname you want to measure. Each campaign belongs to a domain, so reporting breaks down per domain when you track several brands or client sites in one workspace.
- 02
Create a campaign and install the snippet
Create a campaign with the inline editor, copy the generated snippet, and paste it into your site template. Traffic starts arriving in seconds.
- 03
Map your UTM and query parameters
Tell EndFrame how utm_source, utm_medium, and custom parameters should normalize into clean reporting dimensions. Validation flags unmapped values early.
- 04
Define a conversion goal
Choose an event match (a signup or purchase event) or a URL match (a thank-you page). Each conversion is credited to the campaign and source that earned it.
- 05
Toggle a server-side destination
Turn on Meta Conversions API, GA4 Measurement Protocol, TikTok Events API, or a webhook. EndFrame forwards each conversion with hashed identifiers and a shared event ID for deduplication.
- 06
Verify deliveries
Confirm conversions arrive in reporting, check each destination's delivery log, then check the platform's test-events view to see server events land and deduplicate.
Pricing
Every plan includes server-side conversions. Pay for volume.
Meta, GA4, TikTok, and webhook destinations, conversion goals, and reporting on every tier. Start free for 14 days with 3 seats and 20,000 tracked visits. No credit card required.
Starter
$49/mo
For smaller teams switching on server-side conversions.
- Domains
- 3
- Campaigns
- 15
- Visits/mo
- 50K
- Seats
- 0
- Server-side conversions: Meta, GA4, TikTok, webhooks
- Conversion goals with event-ID dedup
- Engagement analytics & CSV export
- Read-only REST API & MCP server (10,000 API calls / mo)
- Email support
Growth
Most popular$149/mo
For teams running meaningful volume across more campaigns and domains.
- Domains
- 10
- Campaigns
- 30
- Visits/mo
- 250K
- Seats
- 0
- Everything in Starter
- 100,000 API calls / mo
- Priority support
Enterprise
Custom
For larger organizations that need governance, flexibility, and hands-on rollout support.
- Domains
- Custom
- Campaigns
- Custom
- Visits/mo
- Custom
- Seats
- Custom
- Custom limits for visits & seats
- Dedicated support
- Implementation guidance
FAQ
Answers before you ask.
Performance marketers, growth teams, and agencies running real ad spend who need conversion tracking, campaign-level conversion credit, and server-side pixels in one workspace — without stitching a privacy analytics tool to a separate ad-tracking product to a CDP.
Get started
Stop losing the conversions your browser pixels miss.
Install one snippet, define a goal, toggle a destination. Your first server-side conversion can reach Meta, GA4, or TikTok today — with the visit-to-conversion path you can audit.