Track every conversion — even the ones iOS and ad blockers hide.
Server-side conversion tracking for performance marketers and agencies running paid social. EndFrame collects events first-party, forwards conversions to Meta, GA4, and TikTok with event-ID deduplication, and reports in real time — no server-side GTM container to host.
Recover lost conversions
Server-side CAPI for iOS & ad blockers
Real-time reporting
Sub-second, freely sliceable
First-party by design
You own the event stream
Dashboard View
Conversions
Conversions
1,284
Conv. rate
3.9%
Goals live
7
Why EndFrame
Conversion tracking, attribution, and real-time reporting in one layer.
Beat signal loss
Recover the conversions iOS and ad blockers hide
EndFrame owns a first-party event stream, then forwards conversions server-side to Meta, GA4, and TikTok with hashed identifiers and browser↔server event-ID dedup — so the conversions browser pixels lose are matched and counted again.
One workspace
Attribution and conversion tracking in one workspace
Reporting, campaign operations, source mapping, conversion goals, and server-side pixels live together — no stitching a privacy analytics tool to a separate ad-tracking product to a CDP just to trust a number.
Real-time
Real-time reporting you can actually slice
Sub-second, freely sliceable reporting by geo, device, path, referrer, and UTM, with live active-visitor counts — built on a dedicated reporting layer so dashboards stay fast even at real campaign volume.
Free tools
See what your tracking is leaking — in seconds, free.
No login, no install. Run an instant audit of any site's conversion tracking, get a resilience score and a shareable report, then see exactly how much iOS and ad blockers are quietly costing you.
Tracking audit
Free Website Tracking Audit
Scan any site for a scored, shareable tracking report in seconds.
Server-side conversions
Recover the conversions browser pixels lose.
EndFrame owns a first-party event stream and forwards your conversions server-side — with hashed identifiers and event-ID dedup — so iOS, cookie deprecation, and ad blockers stop quietly eroding your reported results.
Beat signal loss
iOS restrictions, cookie deprecation, and ad blockers quietly drop browser-side conversions. First-party collection plus server-side forwarding recovers them.
No double counting
Every event carries a shared ID so the browser pixel and the server event de-duplicate automatically — recovered match rates without inflated numbers.
Auditable, not a black box
EndFrame stores the raw visit → action → conversion chain, so you can see exactly why a conversion was credited instead of trusting a vendor's model.
Forward to
Meta Conversions API
Facebook & Instagram ads — server-side events with hashed match keys.
Google Analytics 4
Measurement Protocol events forwarded straight to GA4.
TikTok Events API
Server-side conversions for TikTok ad campaigns.
Custom webhooks
Fan out the same conversion event to any CRM, warehouse, or endpoint.
Dashboard Tour
From first visit to forwarded conversion, in one dashboard.
Reporting, conversion goals, server-side destinations, real-time views, campaigns, domains, and access control live in one place — so the number you forward to Meta is the same number you can audit.
Explore the dashboard
01 / 10
Dashboard View
Reporting
Avg engagement
47s
Avg scroll
68%
Top language
en-US
What Happens Here
Use this area to spot movement, verify traffic quality, and understand audience engagement at a glance.
Dashboard previews use illustrative sample data.
Workflow
From snippet to server-side conversion in six steps.
Connect a domain, install the snippet, map your parameters, define a goal, toggle a destination, and watch conversions arrive in real time — no context lost between tools.
- 01
Connect a domain and confirm the hostname you want the campaign tied to.
- 02
Create a campaign with the inline editor — preview the embed snippet, copy it, and duplicate winning setups.
- 03
Map incoming query parameters so traffic arrives with clean, usable source data.
- 04
Define conversion goals — a key event or a URL match — so traffic becomes measured outcomes.
- 05
Toggle on server-side destinations (Meta, GA4, TikTok, or a webhook) to forward conversions and beat signal loss.
- 06
Watch real-time reporting and enriched analytics: live visitors, conversions, engagement, and source breakdowns.
Governance
Built for agencies and teams: roles, API keys, and per-domain control.
Quick Start
- 01
Connect a domain
Add the hostname you want to measure. Every campaign, goal, and destination is scoped to it, so multi-brand and agency setups stay separate.
- 02
Create a campaign and install the snippet
Create a campaign with the inline editor, copy the generated snippet, and paste it into your site template. Traffic starts arriving in seconds.
- 03
Map your UTM and query parameters
Tell EndFrame how utm_source, utm_medium, and custom parameters should normalize into clean reporting dimensions. Validation flags unmapped values early.
- 04
Define a conversion goal
Choose an event match (a signup or purchase event) or a URL match (a thank-you page). Each conversion is credited to the campaign and source that earned it.
- 05
Toggle a server-side destination
Turn on Meta Conversions API, GA4 Measurement Protocol, TikTok Events API, or a webhook. EndFrame forwards each conversion with hashed identifiers and a shared event ID for deduplication.
- 06
Verify in real time
Watch live visitors and conversions, confirm deliveries per destination, then check the platform's test-events view to see server events land and deduplicate.
Pricing
Every plan includes server-side conversions. Pay for volume.
Meta, GA4, TikTok, and webhook destinations, conversion goals, and real-time reporting on every tier. Start free for 14 days — no credit card required.
Starter
$49/mo
For smaller teams switching on server-side conversions.
- Domains
- 3
- Campaigns
- 15
- Visits/mo
- 50K
- Server-side conversions: Meta, GA4, TikTok, webhooks
- Conversion goals + real-time reporting
- Parameter mapping & API keys
- Email support
Growth
Most popular$149/mo
For teams running meaningful volume across more campaigns and domains.
- Domains
- 10
- Campaigns
- 30
- Visits/mo
- 250K
- Everything in Starter
- Advanced analytics & engagement KPIs
- Custom roles, MCP server & REST API add-ons
- Priority support
Enterprise
Custom
For larger organizations that need governance, flexibility, and hands-on rollout support.
- Domains
- Custom
- Campaigns
- Custom
- Visits/mo
- Custom
- Custom limits
- All destinations + custom integrations
- Expanded governance
- Dedicated support
- Implementation guidance
FAQ
Answers before you ask.
Performance marketers, growth teams, and agencies running real ad spend who need conversion tracking, attribution clarity, and server-side pixels in one workspace — without stitching a privacy analytics tool to a separate ad-tracking product to a CDP.
Get started
Stop losing conversions to iOS and ad blockers.
Install one snippet, define a goal, toggle a destination. Your first server-side conversion can reach Meta, GA4, or TikTok today — with the visit-to-conversion path you can audit.